Innovation Games® Certification in Washington DC

Founder of the Serious Games At Work website, Tom Grant will be hosting an Innovation Games® workshop for Customer Understanding on May 29-30 in Washington DC. These games (originally outlined in Luke’s groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service. Tom Grant has been using serious games for over two decades, in education, software innovation, and military affairs. He currently works as a senior consultant for the Cutter Consortium, and previously as a senior analyst at Forrester Research.

This two-day certification course will teach you how to use a variety of games with your customers to:

  • Uncover unspoken needs & breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how & when customers will use your product or service
  • Deliver the right new features & make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales & service organizations
  • Identify your most effective marketing messages and sellable features
  • Discover what customers don’t like about your offerings

 

For more information on these courses and registration click here

 

 

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