Certified Innovation Games® for Customer Understanding

Our (super cool) classes are designed to provide a thorough grounding in both the in-person and online versions of Innovation Games for individuals who wish to use these games to better understand and meet their customers’ needs.

Give us two days and we’ll teach you how Innovation Games uncover deeper and more accurate customer insights.

Based on Luke Hohmann’s book, Innovation Games: Creating Breakthrough Products Through Collaborative Play, and our qualified instructors’ decades of real-world experience, this two-day interactive workshop teaches you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success.

You will learn how to:

[list style=”disc” color=”blue”]

  • Discover what your customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Identify your most effective marketing messages and sellable features
  • Slay dragons (ok, maybe not this one…)

[/list]

Certified Collaboration Architect

Our two-day Innovation Games for Customer Understanding course earns participants 120 Experience credits in the Certified Collaboration Architect program—equivalent to an Orange Belt. For more details on the program click here.

[one_third]

Workshop Structure and Topics

The two-day certification workshop is built on the “learn by doing” model of education, relying on real-world case studies and in-class practice and discussion. Topics covered include:
[list style=”disc” color=”blue”]

  • Identifying the areas in which Innovation Games can positively impact market research efforts
  • Determining which game or games are best suited to any given situation, online or off
  • High-level overview of the planning, playing and post-processing process for game sessions
  • Hands on experience of several games, both in-person (Day 1) and online (Day 2)
  • Detailed investigation and hands-on practice of real-world case studies
  • Thorough grounding in game facilitation and presentation techniques
  • Best ways to bring Innovation Games inside your business

[/list]
[/one_third]
[two_third_last]

Upcoming Classes

InstructorDateLocationClassRegistration
Raphael GoumotSeptember 22, 2014Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Cesario RamosSeptember 22-23, 2014Utrecht-Houten, NetherlandsCertified Innovation Games for Customer UnderstandingRegister
Cesario RamosSeptember 25-26, 2014Stuttgart, GermanyCertified Innovation Games for Customer UnderstandingRegister
Luke HohmannOctober 2-3, 2014Mountain View, CACertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotOctober 6, 2014Paris, FranceIntroduction to the Practice of Innovation GamesRegister
Luke HohmannOctober 13-14, 2014London, Great BritainCertified Innovation Games for Customer UnderstandingRegister
Luke HohmannOctober 15, 2014Vienna, AustriaCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotOctober 27-28, 2014Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Cesario RamosNovember 17-18, 2014Goteborg, SwedenCertified Innovation Games for Customer UnderstandingRegister
Cesario RamosNovember 24-25, 2014Utrecht-Houten, NetherlandsCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotNovember 28, 2014Paris, FranceIntroduction to the Practice of Innovation GamesRegister
Raphael GoumotDecember 4-5, 2014Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotJanuary 10, 2015Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotJanuary 17, 2015Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotApril 7-8, 2015Paris, FranceCertified Innovation Games for Customer UnderstandingRegister
Raphael GoumotJune 30-July 1, 2015Paris, FranceCertified Innovation Games for Customer UnderstandingRegister

[/two_third_last]

[one_third]

Who Should Attend?

This training is indispensable for individuals who want to use Innovation Games to communicate directly with customers, clients, and/or with internal teams. Possible job titles include:
[list style=”disc” color=”blue”]

  • Consultants
  • Marketing/Market research professionals
  • Brand managers
  • Product and R&D managers
  • CTOs and senior business executives
  • Project and team leads
  • Coaches and facilitators

[/list]
[/one_third]

[one_third]

Enrollment Information

Cost: Courses organized and offered by Conteneo cost $1,195 per participant; early registration and group discounts are available. Pricing may differ for courses organized by partner organizations.

Schedule: Unless otherwise stated, the class runs 2 days, 8:00 AM to 5:30 PM and will include a breakfast and lunch

Prerequisites: Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.

Registration: Check our upcoming courses for registration links and venue information.
[/one_third]

[one_third_last]

Instructors

Conteneo has certified a select group of talented and knowledgeable industry leaders as Innovation Games® Qualified Instructors. Their decades of real-world experience in wide range of industries ensures our courses give you the practical, hands-on education you need to put Innovation Games to work the moment you’re back in the office.


[/one_third_last]

Why Should You Attend? Here’s What People Are Saying about Us:

Facebook Twitter Linkedin Email Plusone Reddit Tumblr Pinterest