Solution gives VersionOne customers enhanced collaboration and prioritization capabilities.

Mountain View, CA – Dec. 16, 2011. The Innovation Games® Company, the leading producer of online and in-person serious games for market research, today announced  the integration of its revolutionary Software as a Service (SaaS) offering, Innovation Games® Online, with VersionOne’s leading Agile Management tool. This integration enables customers of VersionOne to use the Innovation Games® Online platform to facilitate collaboration and prioritization of user stories. The online integration allows VersionOne customers use Innovation Games Online to solve one of the hardest problems in agile software developments—determining the priority of user stories with customers and stakeholders.

Version One Innovation Games Online Integration
Select items from within VersionOne to be exported into Innovation Games Online.
Innovation Games Online VersionOne Integration: Plan Party Invite Players
Schedule your game and invite players.
VersionOne Innovation Games Online Integration Play Game
Play Buy a Feature Online to prioritize user stories: The system records all discussion via the chat log, while also keeping track of the game's event stream, bids and purchases.
IGO Games Results import back to VersionOne
The games results are imported back into VersionOne, so that you can to prioritize your next sprint. The numer of games and number of purchases are are recorded.

The solution provides real-time, interactive, collaborative games—without the added cost or complexity of bringing participants physically together. First, VersionOne users select user stories and export them into Innovation Games Online’s virtual market game, Buy a Feature Online. Users and their customers and stakeholders then play the game to simplify the prioritization of user stories. When finished, the system automatically imports the Buy a Feature results back into VersionOne.

“Strategic planning is an important process enabled with VersionOne and expanding these capabilities is another step in fulfilling VersionOne’s vision,” said Robert Holler, VersionOne’s President and CEO. “Integration with Innovation Games® Online provides our customers with an easy way to improve how teams and stakeholders come together to define and prioritize stories when planning agile projects.  Providing visibility into real stakeholder decision-making criteria helps teams to better prioritize functionality being delivered.”

“The Innovation Games® Company has long supported the agile community, and we’re thrilled to integrate Innovation Games® Online with VersionOne. Thirty thousand software development teamsof projects worldwide use VersionOne to increase productivity and speed time-to-market,” said Luke Hohmann, CEO and founder of The Innovation Games® Company. “The integration with Innovation Games® Online helps these teams effectively collaborate and prioritize, ensuring the product in development keeps pace with agile’s dramatically faster pace of development.”

Innovation Games® Online launched in July 2009, and was highlighted in a recent Forrester report as a leader in the serious games industry for helping businesses “do work.” The online game platform includes both real-time visual collaboration and virtual market games, such as Buy a Feature Online, Prune the Product Tree Online, Speed Boat Online and Design Your Own Visual Game. The online games are based on Luke Hohmann’s book Innovation Games®: Creating Breakthrough Products through Collaborative Play. Buy A Feature is an online prioritization game that brings together groups of users to collectively decide which product features are most valuable, while visual collaboration games Prune the Product Tree, Speed Boat and Design Your Own Visual Game function as visual wikis, allowing participants to visually collaborate on ideation.

For more information on the integration, click here.

About The Innovation Games® Company

The Innovation Games® Company is the only producer of serious games—online and in-person—for market research. TIGC helps organizations large and small get actionable insights into customer needs and preferences to improve performance, through collaborative play, having worked with such companies as Cisco, Reed Elsevier, Yahoo!, Qualcomm, SAP, Emerson Climate Technologies and more. To learn more about Innovation Games® Online, our online game platform for real-time, distributed collaboration and Knowsy, our brand engagement platform, visit

About VersionOne

VersionOne is recognized by agile practitioners as the leader in agile project management tools. By simplifying the planning and tracking of agile projects, we help teams deliver better software faster. Since 2002, companies such as AAA, Adobe, Boeing, bwin, Lilly, Lockheed Martin, NASDAQ, Qualcomm, Sabre and Siemens have turned to VersionOne. Today more than 30,000 teams from over 170 countries use VersionOne. Agile Made Easier @


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