The Book

Innovation Games®: Creating Breakthrough Products Through Collaborative Play

Innovation Games

How Do You Innovate Successfully?
Innovation is incredibly simple. All you have to do is accurately predict what your customers want, need, and will pay for.

Oh, wait. Sorry. That’s actually very hard. At least with traditional tools.

So how do you find this information? Well, you can just ask your customers what they want. The problem, of course, is that with most truly breakthrough innovations, current and potential customers don’t actually know what they want before they see it. If you just try to deliver what they already want, you’ll never truly innovate. Even worse, traditional market research practices prove that often, customers have trouble articulating what, exactly, they want in the first place.

A Breakthrough Solution for Achieving Breakthrough Innovations
Innovation Games®: Creating Breakthrough Products Through Collaborative Play draws on author and Innovation Games Company founder Luke Hohmann’s marketing, product management and product development experience, as well as his longtime study of human psychology to deliver twelve unique games that help you uncover your customers’ true, hidden needs and desires.

For each game, you’ll learn how and why it works, how to play it with customers, and how you can integrate the results into your existing research and development processes. You’ll learn techniques that focus your efforts, reduce your costs, accelerate time to market, and ensure that the solutions you develop are the right ones.

Learn how your customers define success

  • Discover what customers don’t like about your offerings
  • Uncover unspoken needs and breakthrough opportunities
  • Understand where your offerings fit into your customers’ operations
  • Clarify exactly how and when customers will use your product or service
  • Deliver the right new features, and make better strategy decisions
  • Increase empathy for the customers’ experience within your organization
  • Improve the effectiveness of the sales and service organizations
  • Identify your most effective marketing messages and sellable features

Innovation Games® Creating Breakthrough Products Through Collaborative Play is a must-read for anyone involved in market research and product or service development (which, when you think about it, means virtually everyone).

[Buy the book on Amazon]


Testimonials and Press

Carrie Porter from the Wall Street Journal Digits interviews Luke here (with a pretty lively discussion from the community!).

  • Liz Danzico from AIGA interviews Luke here.
  • Kathleen Goolsby from writes about Luke and Serious Games here.

Here are some book reviews and/or writings about the book that you might find helpful.

Seilevel discusses how Innovation Games can be used when gathering requirements here.

  • Saeed Kahn writes a thorough review of the book and how it can help product managers and product developers in the “fundamental task” of requirements gathering.